CRM Management
"Manage" Your Customer Relationships
Your organization can be certain of two things: Data is not static, and databases decay at an alarming rate.
Consider for a moment how new contact records are added to your database, the number of touch points and the propensity for error. Now multiply this by the number of new records being created each day, and the number of individuals in your company looking-up, modifying, updating, or adding new contact records to your database or CRM system.
Successful business decision making demands reliable data, and effective database management requires proactive efforts to minimize the rate of decay.
To put it in perspective, think of a typical day in the United States: Nearly 20,000 people move to a new address, while another 7000 individuals pass away. Factor in business data — new business starts and closures, mergers, acquisitions, hiring, layoffs, promotions and transfers — and it becomes easy to understand how database degradation rates can exceed 2% a month.
Duplicate records infiltrate your systems from all touch points and all data collection methods: Misspellings because of keying errors; mishearing a pronunciation during data entry; and the submission of incomplete or invalid information.
The damaging result: An inability to locate potential duplicate records during single data entry, or when uploading prospect lists from third parties and tradeshows.
Now picture having a solution.
helpIT systems matchIT suite offers a highly flexible and intuitive interface that delivers accurate results — simply and reliably — on a daily basis. The software can be utilized to compare sales leads, marketing lists, or other database management systems against your CRM database; import clean contact information into your CRM; examine web inquiries to separate new prospects from existing clients; and automate daily maintenance functions with a few clicks of a mouse.
Ultimately helpIT systems is your complete data quality tool for maintaining and improving the quality of your customer relationships.
