Data Cleaning Software for Publishers
William Reed Selects helpIT for Database Deduplication
Leading B2B Publisher Cuts Process from Two Weeks to One Day
Leatherhead, xx 2005: William Reed is turning to helpIT systems’ matchIT to clean its 600,000-record database. By automating the deduplication process with helpIT’s sophisticated ‘fuzzy matching’ technology, the leading B2B publisher anticipates reducing the regular time spent on loading external data from two weeks to just one day.
The implementation of matchIT forms part of the company’s strategy to overhaul its in-house circulation fulfilment and generate a single view of each customer for one-off promotions and mailings. William Reed is to use matchIT data cleaning software to eliminate the ‘grey area’ of prospect records that are expensive to identify using traditional techniques. matchIT does not rely on exact matching, instead utilising its proprietary advanced phonetic and fuzzy matching engine, to eliminate the maximum number of duplicated records possible irrespective of the data format.
As a packaged and integrated solution, matchIT is future-proof and can be upgraded as needs evolve with minimal effort from William Reed.
“helpIT’s matchIT is a solution William Reed trusts to deliver the deduplication quality we need while reducing the process time by an order of magnitude,” says William Reed’s director of circulation and directories Mark De Lange. “Not only does matchIT deliver superior functionality over its peers, it is also a competitively priced solution.”
“William Reed has an outstanding reputation for circulation quality with more ABC Profile certificates than any other independent publisher,” says helpIT’s managing director Chris Cuffe. “The implementation of the matchIT data cleaning solution consolidates yet further its position as an innovative publisher.”
