Mail Management
Comprehensive Mailroom Management Software
No one has ever mailed something without the intention of getting response. You send your aunt a birthday card — she smiled. You got a response. Your local golf shop sends you a 30% discount coupon — you buy a new putter. They got a response.
The mailroom is the final stop before your message is delivered to your clients and prospects. It is the last opportunity to protect your image and ensure the message reaches the intended target. And it's the final chance to ensure you are doing so with the highest degree of accuracy and lowest possible cost.
helpIT systems software is scalable for your particular mailroom needs, including: deduplication, address standardization/validation, suppression, and data enhancement. With our software systems you can remove deceased and uninterested parties, standardize and validate addresses, apply salutation and gender based on the look up of the first name, and re-case data to it's proper structure — including names based on ethnicity (example: “Dear Mr. Anthony di Nuzio” from an input of “ANTHONY DI NUZIO”). Even segment the output and carry secondary fields for VDP data feeds — and substantially more — in one simple workflow.
Contrast the difference between what you received in the mail 5 years ago against what you receive today. More use of color resulting at a higher cost per piece. Personalization and variable data printing allows marketers to add your name to a mailing about the vacation spot you visited on the Web, in an attempt to specifically entice "you.” No longer is mailing and marketing based on putting the address on an envelope and saturating particular zip codes in expectation that statistical probabilities or chance will result in business. Today, mailing is determined by proactive efforts to reach targeted customers and prospects, and removing the need to send material to uninterested parties.
helpIT systems batch data quality software suite, matchIT, is a tool for the mailroom professional that steps beyond basic mail management. It is a comprehensive system to ensure that the desired results of the marketing function are achieved at the lowest cost per prospect, and with the greatest degree of accuracy.
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