Preparing Data for Analysis
| Blue Tahiti Software is a leading developer specialising in Database Marketing and Data Visualisation solutions. Blue Tahiti delivers the ability to make effective marketing and business decisions based upon intelligent analysis and reporting of customer data. |
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The Need
A crucial component of accurate analysis is to begin with clean data containing no duplicates. This was particularly important to Blue Tahiti since they work with leading data providing agencies who want to ensure their customers are provided with the most precise customer data possible. Blue Tahiti wanted to offer their customers an even more valuable tool, which integrated data matching into their analysis features. If customers could be working with the most accurate and clean data possible, the results of the Blue Tahiti CRM product would become even more useful. "We needed to integrate a data cleaning product providing users with the functionality to ensure their data is clean, but also integrated in a way that makes it very simple and intuitive for a user to actually harness our functionality" explained Phillippe Werey, Director of Blue Tahiti.
The Solution
After assessing a number of products, Blue Tahiti sought out the assistance of helpIT systems. The matchIT API component met all the requirements and since helpIT is a leading name in the industry, the choice was obvious. The matchIT API is a platform-independent plug-in component for fuzzy matching, data formatting and data cleansing. The product is used to locate potential duplicate database records, quickly and efficiently while allowing for phonetic equivalents and typing/reading errors. The product was seamlessly integrated into the Blue Tahiti product line and provides current users with duplicate prevention, deduplication and merge/purge capabilities.
The Result
The benefits to users are immediate: because their data is clean, companies will be able to create marketing campaigns based on knowing who their best customers are, where cross-selling opportunities arise and which prospects to target. "Adding the matchIT API component enables us to optimise the quality of the information our customers work with thus enabling them to select the most appropriate data from multiple records to sell into and market." commented Philippe Werey.
Saving Time… the matchIT API is the first and extremely important step in the CRM analysis process as it ensures the data is much cleaner, better structured and free of duplicates. The fuzzy matching component is extremely valuable to users and simplicity of use gives good productivity and saves man-hours of effort.
Saving Money… Clean data to start from will ensure more accurate mailings and significant cost savings in eliminating duplicate mailing and reducing sales calls.
Saving Resources… Using the matchIT API saves overall employee effort in marketing, sales and IT departments.
