Suppression saves money and brand damage
Damage to Your Company's Reputation May Be Irreparable
While duplicate records are a drag on productivity, resources, and money, your organization faces a potentially more serious problem: Accidentally targeting names of people who do not wish to be contacted. Even worse, your company may be accidentally targeting deceased individuals.
With marketers under the microscope of watchdog groups and government agencies, it’s more crucial than ever for all organizations to follow best practices when communicating with potential customers.
Easily remove records that shouldn't be in your database
With the suppressIT module for the matchIT suite, suppression is a simple case of following a Wizard driven process. The power of this solution lies in its matching capabilities with industry standard lists, such as the DMA's DMAChoice or Mail Preference Service (MPS) and Deceased Do-Not-Contact (DDNC) lists. The greater the match rate, the more effective the job of cleaning your database is.
The proprietary fuzzy and phonetic matching algorithms of the matchIT suite achieve the highest hit rates and accuracy when comparing the files against your database or marketing lists. It detects potential matches, such as ‘Bill Dayton Jr.,’ and ‘Deighton, William Robert,' even if address information is entered incorrectly.
suppressIT performs the matching process across dozens of files in one single job.
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Suppression files that can be used include: | ||
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• Your own suppression files |
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Learn more today.
The DMA has Do Not Contact lists preformatted for matchIT users. Visit the DMA web site for more information.
Request an evaluation of the matchIT suite below, or contact helpIT systems for a technical walkthrough of the software at (866) 628-2448 or sales@helpIT.com.
Request evaluation of the matchIT suite 