Consumer Data Sets
Geo-demographic profiling
Data profiling is becoming more of a standard practice for all marketers and QAS & addressIT offers users the ability to append valuable information to their data in order to allow them to target their marketing more effectively and efficiently, in turn leading to a higher return on investment and better hit rates.
addressIT with QAS can append Mosaic Codes (supplied by Experian) and Acorn Codes to your data to help analyze customers and plan future marketing.
Geographical data
addressIT allows users to append geographical information such as Grid References (both 10m and 100m levels) and Ordinance Survey Code Points allowing users to study the geographical penetration of customers or plan distribution outlets.
It also allows individual records to be plotted onto mapping systems by attaching a grid reference.
Local Government Data
addressIT can allow users to append Local government data to records and Public sector codes, which can greatly enhance your data and in turn lead to improved administrative efficiency.
Data that can be appended includes:
• Local Government Tiers
• Local Education Authority Codes
• District Health Authority
• Primary Care/Local Health Groups
