
The matchIT API
A solution to the problems of contact data quality and duplication
The matchIT API is a compact and efficient component which provides intelligent fuzzy matching and data cleansing – amongst its most common uses are duplicate prevention, inquiry, and batch matching of contact data. The matchIT API is available as a Windows DLL or COM component, and as a shared library for Unix and Linux.
The matchIT API allows developers to provide advanced functionality within their applications for:
- identification of matching records

- name splitting
- genderization and salutation generation
- intelligent casing and data standardization
- flagging poor quality data
- screening for garbage and incomplete data
These can be utilized in five different scenarios:
- data capture incorporating duplicate prevention
- on-line lookup – effective retrieval of customer records despite keying errors and inconsistencies
- screening of data entry to eliminate garbage and keying errors e.g. in web forms
- single file matching – identification of matching records within a file for e.g. deduplication
- cross file matching e.g. data warehousing, Customer Data Integration, batch feeds of new customers.
The matchIT API is available as part of helpIT systems packaged Data Quality software solutions, or with Software Developer Toolkits which give you a head start on your custom implementation.
Whether your Data Quality requirements stem from the need to provide a Single Customer View or some other impetus, the process will start with the same imperative – clean and well structured customer data. So that we can help you get started with your project, please contact us to discuss your technical requirements.
