News and Newsletters

DMA and Equifax join forces to form data partnershipLondon - The Direct Marketing Association (DMA) and Equifax today announce the formation of a new partnership, which will see the two organisations working closely together over the next 15 months to enhance the profile of the marketing data …

Department of Corrections: Recently in my Computerworld column, I suggested that it's a bad idea to use Social Security numbers as unique personal identification numbers "just because they're available and, well, they're unique IDs." I was wrong -- way, waaay wrong. As several readers …

Making Sense of the New DPV Requirements There's been considerable confusion in the industry regarding the new U.S. Postal Service's delivery point validation (DPV) requirement going into effect on Aug. 1.   Some mailers are under the impression that a piece that is not delivery point …

More than 25% of the critical data held by Fortune 1,000 companies is flawed – inaccurate, incomplete or duplicated, according to a press release issued by Gartner. But what is perhaps more shocking than knowing that a quarter of all the information kept by the largest financial, …

Companies fail to recognise data as a commercial asset Forty per cent of UK companies do not view data as a commercial asset despite the fact most place an emphasis on data quality, according to the first Data Quality Benchmark Study. Check out the whole article at Brand Republic Click Here.

helpIT systems, provider of data cleansing, has announced the release of matchIT API, a customizable plug-in component for point of capture, duplicate detection/prevention, and lookup. matchIT API is a powerful tool for companies confronted with large quantities of customer data spread across …

Charging that "most CRM, ERP, web and data warehouse systems fail and in many cases are simply incapable of addressing the problem of data quality," helpIT systems President Robert Heidenreich says the data cleansing vendor has released matchIT API, a customizable plug-in component for …

Data Bulletin, Warning: not all data bureaux are the same.  An interesting article that suggests ways you should compare data cleansing suppliers and the solutions they use. Click here for the full story.

Why don't some mailers wish to use suppression. James Lawson of Database Marketing discusses. Database Marketing March 2005