Fat Face - 1,000th Customer
helpIT systems proudly celebrates its one-thousandth customer company worldwide as it delivers its matchIT software suite to the leading active wear and outdoor clothing company, Fat Face. The matchIT suite was selected by Fat Face for its modularity, matching accuracy and advanced scripting & automation functionality.
helpIT has customised matchIT for Fat Face to automate the deduplication process. The Fat Face client database is based on the SQL server platform and the matchIT deduplication is scheduled to run on a weekly basis. Additionally, matchIT will flag matches that have already been processed so they are not picked up more than once.
“Fat Face is rapidly expanding with a strong online presence and maintaining an accurate customer database is critical for ensuring excellent customer relationships,” says helpIT Managing Director Chris Cuffe. “helpIT’s comprehensive matchIT solution keeps the company’s records complete, up-to-date and free of duplicates, so its communications reach the right people at the right time simply and cost-effectively whilst securing the integrity of the Fat Face brand.”
