Data Enhancement Features
Maximising the value of your data and gaining customer insight
Business data sets
Telephone and fax numbers:
2.15 million records within the National Business Database are populated with Telephone numbers, of which 5% include Fax number.
SIC Codes:
Standard Industrial Classification (SIC) codes are used globally as a method of market segmentation and profiling. They allow users to target clusters more effectively and position their products / services more effectively.
Commercial Mosaic Codes:
Mosaic codes allow businesses to visualise and analyse their commercial customers and identify the characteristics that make them more likely to be profitable, loyal customers. This allows future business prospects sharing similar characteristics to be targeted.
Number of Employees:
You can return an approximate figure for the number of employees at a given site/location. This data can be particularly useful for segmentation and profiling purposes, and also for prospect qualification or prioritisation.
Other business data sets:
addressIT can also incorporate Data Sets such as Location types (whether the business at the site is a headquarter, branch, etc.) and SOHO indicator (whether the business is a Small Office/Home Office).
Other information available includes: company turnover, decision makers, risk indicators, performance information, profitability, gearing, etc.
Consumer data sets
Geo-demographic profiling:
Data profiling is becoming more of a standard practice for all marketers and addressIT offers users the ability to append valuable information to their data in order to allow them to target their marketing more effectively and efficiently, in turn leading to a higher return on investment and better hit rates.
Geographical data:
addressIT allows users to append geographical information such as Grid References (both 10m and 100m levels) and Ordinance Survey Code Points allowing users to study the geographical penetration of customers or plan distribution outlets.
Local Government Data:
addressIT can allow users to append Local government data to records and Public sector codes, which can greatly enhance your data and in turn lead to improved administrative efficiency.
