Address Correction
Accurate addressing is crucial to the success of your promotional activity
If your addresses have not been checked against the Royal Mail Post Code Address File (PAF) the chances are that a high proportion of your mailings will not reach their intended target, worse still if they do a negative impression will result. Royal Mail change postcodes by as much as 11% per annum.
Keeping your data up to date is simple with addressIT which employs the leading postcoding engine from QAS, renowned for its accuracy. addressIT maximises successful address matches using its fuzzy matching technology.
Total address correction and control
You can ask addressIT to update the address with that from PAF, correct errors in a customer preferred address or simply update the postcode
Further data sets allow you to maximise the value of your data
With more companies turning to profiling and analytics addressIT benefits from the introduction of additional optional data sets which allow you to append for instance: SIC Codes, demographic codes and UK coordinates and validate consumer and business names against authoritative databases e.g. edited Electoral Roll and Experian business data.
