Data Enhancement
Maximising data quality and value, and gaining customer insight
Data is a valuable asset but it is possible to derive yet further value by enhancing quality: adding missing data such as telephone and fax numbers or by segmenting your data with the addition of SIC or demographic codes. A data quality software solution will allow you to identify your most profitable customers and discover new opportunities.
Overview of additional data sets
More information on Business Data sets.
More information on Consumer Data sets.
Data segmentation
addressIT not only offers a data enhancement solution through address correction, the software allows you to link valid postcodes to a range of additional data sets including the validation of consumer and business names against authoritative sources such as the UK Edited Electoral Roll and Experian data.
Further datasets include:
- Lifestyle data - UK Mosaic codes
- Business data - SIC Codes
- Geographical data: By attaching a grid reference, individual records can be plotted onto geographic information systems (GIS) or mapping systems, allowing users to study the geographical penetration of customers or plan distribution outlets. Grid References, accurate to postcode level, resolution of 100m.
