Data Suppression
Data suppression is an essential economy in a recession
Databases decay at an alarming rate. With 9,000 people moving house and 2,000 people dying every day, consumer data will decay by at least 3-4 % per annum. This means that if you are using a database to mail or contact prospects and customers on a regular basis, you can make substantial, immediate savings in mailing and other promotional costs by suppressing these records from your marketing. suppressIT provides a solution with no fixed annual costs unless they result in bigger savings for you – the costs are based on a charge per record suppressed, which is usually less than the cost of postage. When you factor in the saving on print and production, it becomes cost effective from its first use.
You do not need to keep wasting your marketing spend and at the same time risk upsetting your prospects and customers! You can save money while protecting your brand image and doing your bit to improve the "green" credentials of your business.
How does suppressIT work?
With helpIT systems' blend of desktop software and hosted data cleansing service, you can prepare and clean your data in house, then encrypt and upload it to our secure server. Next day, you get your data back, screened against all the major suppression files. Alternatively, you can install the suppression files locally and do it all yourself, if you prefer to do that. Either way, suppressIT uses our intelligent ‘fuzzy matching’ technology, which means that there doesn’t have to be an exact name and address match for it to be detected as a candidate for suppression - so you maximise suppression savings.
Just send us a sample of your data and we can calculate the savings for your very next mailing! Please contact us to arrange secure transmission of the data, or to arrange a demonstration of the solution.
What files does suppressIT cover?
suppressIT provides detailed reporting of costs and savings against all major consumer suppression files, including:
- disConnect from Equifax
- Mortascreen
- GAS
- TBR
- MPS from the DMA
Other external and custom suppression files can be loaded locally if you are using that option, or contact us to confirm turnaround time for the hosted option for other suppression files.
Latest News
DMA and Equifax join forces to form data partnership - read the full story here.
