Data Suppression
Suppression controlled from your desktop
Data suppression is an essential economy in a recession. Databases decay at an alarming rate – in an average year:
- Over 6 million people move house
- Over half a million die
- As a result, 7% of consumer data will become out of date.
If you are using a database to mail or contact prospects and customers on a regular basis, you can make substantial, immediate savings in mailing and other promotional costs by suppressing these records from your marketing. suppressIT provides a solution with no fixed annual costs – the costs are based on a charge per record suppressed, which is usually less than the cost of postage. When you factor in the saving on print and production, it becomes cost effective from day one. Alternatively, if it results in bigger savings for you, you can take out an annual licence for some or all of the suppression files.
Either way, you do not need to keep wasting your marketing spend and at the same time risk upsetting your prospects and customers! You can save money while protecting your brand image and doing your bit to improve the "green" credentials of your business.
How does suppressIT work?
With helpIT systems' blend of desktop software and hosted data cleansing service, you can prepare and clean your data in house, then encrypt and upload it to our secure server. Next day, you get your data back, screened against all the major suppression files. For more information about how the hosted service works, click here.
Alternatively, you can install the suppression files locally and do it all yourself, if you want more immediate turnaround.
Either way, suppressIT uses our intelligent ‘fuzzy matching’ technology, which means that there doesn’t have to be an exact name and address match for it to be detected as a candidate for suppression - so you maximise suppression savings. One recent trial showed that suppressIT found 80% more MPS suppressions than the online service from one of the biggest names in the UK direct marketing industry. Of the extra matches found by suppressIT, 97% were unquestionably valid and the remainder were all possible matches.
Send us a sample of your data and we can calculate the savings for your very next mailing! Please contact us to arrange secure transmission of the data, or to arrange a demonstration.
What files does suppressIT cover?
suppressIT provides detailed reporting of costs and savings against all major consumer suppression files, including:
- MPS and TPS from the DMA
- GAS and TBR from The REaD Group
- Mortascreen from Millennium Data
- disConnect from Equifax
- NCOA from Royal Mail
More information about these files is here. With disConnect and NCOA, new addresses can often be provided so that you can still reach the customer. You can load any other external and custom suppression files locally that you want to use, such as Baby MPS or house suppression files.
