Data Suppression
Data suppression is essential to the integrity of your brand
Databases decay at an alarming rate. Business data can change by as much as 30% per annum and with 9,000 people moving house and 2,000 people dying every day consumer data will decay by at least 3-4 % per annum. This implies that if you are using a database to mail or contact prospects and customers on a regular basis substantial investment is required to keep your data up to date. Such investment can in part be offset by savings in mailing and other promotional costs however the key focus should be protecting your brand image.
You do not need to keep wasting your marketing spend and at the same time risk upsetting your prospects and customers!
suppressIT is a simple to use PC based software solution suitable for any data suppression requirement. suppressIT uses our proprietary ‘fuzzy matching’ technology, which means that there doesn’t have to be a precise record match for it to be highlighted as a candidate for suppression. Fuzzy matching uses phonetics rather than spellings and recognises variants of salutations and company names to maximise suppression counts.
suppressIT also provides detailed cost reporting against specific suppression files which can include; Equifax disConnect, GAS, TBR, MPS, NSF, Mortascreen or any custom data files.
