Deduplication for Goldmine
matchIT connector — intelligent dedupe for GoldMine
No matter how thorough your data input, inevitably your database will contain duplicate records. You have invested in an effective contact management solution for your most valuable resource — your customer and prospect data. So why throw money away by using duplicate data? It doesn't just waste money that could be spent on customer acquisition — it also annoys customers and damages your reputation if they receive duplicate information from you.
So how can you protect your data from the vagaries of human error? Quite simply you need an intelligent data cleansing tool that does more than recognize exact matches. You need a fuzzy matching solution that is simple to use and will integrate seamlessly with your existing GoldMine® contact manager.
matchIT connector — intelligent dedupe for GoldMine® gives you access to proven technology from helpIT systems, the acknowledged experts in data cleansing. matchIT has established itself as the unrivalled solution for deduplication and fuzzy matching. Many leading mailing houses, data processing bureaus and major blue chip organizations rely on matchIT for their data cleansing requirements.
matchIT connector delivers this highly effective solution to your desktop in a seamless interface with GoldMine®
The intelligent fuzzy matching routines within matchIT connector will ensure you find duplicates that would otherwise remain undetected. In the example 'Mr A J Shore' has been found to match with 'Tony Shaw'. Similarly, the company acronym 'OSL' has been matched with 'Ocean Surveys Ltd'.
