Data Cleansing Software Suite
An integrated software suite to achieve true Data Quality
Data suppression is an essential economy in a recession – in an average year, over 6 million people move and half a million die. You can make substantial, immediate savings in mailing and other promotional costs by suppressing these records from your marketing. suppressIT provides a solution with no fixed annual costs – charges are based on records suppressed, which is usually less than the cost of postage. When you factor in the saving on print and production, it becomes cost-effective from day one.
The matchIT suite is a fully integrated standalone software package for batch data cleansing and enhancement. The matchIT suite is ideal for both data cleansing professionals and marketing users, because of its accuracy, flexibility and ease of use. matchIT uses helpIT’s unrivalled phonetic & fuzzy matching technology to provide extremely effective matching of individual and company names and addresses. The matchIT suite also integrates other data cleansing and mailing functions into one application.
sortIT is an easy to use, point-and-click, Windows software system, which processes your data and outputs it in the format required to qualify for savings on postage costs. sortIT's intuitive interface allows both new and experienced Mailsort users to gain maximum discounts with minimum effort.
If your addresses have not been checked against the Royal Mail Post Code Address File (PAF) the chances are that a high proportion of your mailings will not reach their intended target, worse still if they do a negative impression will result. Royal Mail change postcodes by as much as 11% per annum.
matchIT is an industry leading, fully integrated, easy to use, yet highly professional software tool for batch data cleansing and enhancement. We have over 1000 customers covering 5 continents and 15 years of experience.
matchIT v5 uses helpIT’s revolutionary phonetic & fuzzy matching technology to compare records within the same database or across multiple database sources and external suppression files, irrespective of platform, for merge purge, deduplication, suppression and addressing needs.
Fuzzy matching software uses complex algorithms for deduplication in order to detect phonetic, miskeyed and abbreviated variations, rather than just spelling or address fields like traditional solutions. It overcomes human errors to highlight potential matches such as ‘William Shore at the BBC’ and ‘Bill Shaw at the British Broadcasting Corporation’, even if address information is entered in incorrect fields.
matchIT deduplication software is infinitely tuneable and offers advanced functionality such as automation, customizable reporting and user definable matching criteria.
