Data Cleansing Software Suite
Image Matters
Data suppression is essential to protecting a company's brand, image, and customer/prospect relationships.
suppressIT, a module to the matchIT suite, enables marketers to honor individual contact preferences and comply with marketing standards and best practices.
Whether you are processing your own data, or a service provider responsible for client data; you are under an obligation to ensure the performance and compliance of marketing efforts. A legal obligation and a moral obligation to remove deceased and uninterested parties and a financial obligation to ensure the highest value of each marketing pound spent.
The suppressIT module is designed to screen your data against a multitude of industry standard suppression files, and can accommodate multiple file comparisons of both mailing and telephone suppression data. helpIT systems is continually expanding it's relationships with the largest suppliers of consumer preference data to offer a broad spectrum of lists specifically optimized for processing within suppressIT's workflow.
The proprietary matching algorithms of our software ensure you achieve the highest hit rates and accuracy when comparing the files against your database or marketing lists. It detects potential matches, such as ‘Bill Dayton Jr.’ at CNN, and ‘Deighton, William Robert’ at Cable News Network, LP, even if address information is entered incorrectly, and it performs this matching process across dozens of files in one single job.
Files currently available include DMA do-not-mail (MPS), and Deceased do-not-contact (DDNC) lists for both the US and UK, and the Equifax disConnect file encompassing over 25 million records, for the UK. Telephone suppression files include DMA Telephone Preference Service (TPS); Wireless Block Identifier (WBI); Wireless Ported Number list (WPN). Other 3rd party suppression files may also be loaded into the suppressIT module, including the National Do-Not-Call registry.
