Batch Data Cleansing
Integrated Wizard-led Processing
matchIT provides an intuitive interface designed to reduce the skill level required to perform complex tasks. It offers scalable configurations for deduplication, merge/purge, suppression, enhancement, extraction and standardisation of customer data, all within one streamlined workflow.
Integrated processes and easy-to-use wizards enable the highest degree of productivity and accuracy possible. matchIT does not require data transformation or standardisation prior to loading – information can be parsed and extracted automatically on import, and data elements can be matched across different fields.
This unique combination of features allows matchIT to import files of different format and structure, and run single and multiple file comparisons without first requiring data transformation and cross-reference table mapping – or the need for multiple passes through the data.
matchIT can automatically read and map data based on a sampling of the contents of each field — even when supplied without a field definition or header row. This technology substantially increases processing throughput and decreases file preparation times. It's of enormous benefit for direct marketing and list management companies, where file preparation and loading costs time and money.
