Data Cleansing - Software or Service?
Ask yourself a few simple questions:
- Do you outsource suppression processing or data enhancement work?
- Do you find it difficult to justify the costs of licensing third party suppression and reference files?
- Is it a major effort to store these files locally and update them every month?
- Do you simply turn your back on the savings from gone away and deceased suppression?
If you answered “Yes” to any of these questions, the solution is now available via your matchIT software! At the end of the Setup Wizard or via the Jobs menu, you can simply access helpIT systems new integrated Suppression and Enhancement service.
The Savings
In this economic climate, how can you afford NOT to eliminate deceased and gone aways from your live data? When you take into account that over 9,000 people move house and over 2,000 people die every day, it is obvious that suppression screening will:
- Save you money
- Reduce brand damage
- Improve response rates
- Reduce environmental waste
Data Enhancement
matchIT’s new integrated service can not only perform suppression screening, but it can also append valuable information to your data to enable customer profiling, analytics and segmentation.
Fastest Route to Data Quality
The combination of matchIT’s desktop processing and our new hosted service allows you to benefit from the best of both worlds: you still carry out locally all your regular processing – then you specify any processing you want carried out via the hosted service. When your suppressed and/or enhanced data is ready, matchIT integrates it back into your local copy, ready for your marketing campaign. Your data will be clean and enhanced, with no unexpected delays and no delegating of decisions to people that don’t understand your data or your business!
- Deceased, Gone Away and MPS suppressions
- New Addresses for Gone Aways
- Date of Birth, Length of Residence and Mosaic codes for consumer data
- SIC codes, phone numbers and employee counts for business data
- Grid references and delivery point types
- Automatic encryption and secure file transfer
- Free data audits
- Seamless integration with local operations.
To read more about your fastest route to data quality, click here.
Alternatively, if you provide database services to other companies and can cost justify the overhead of running all these files locally, you can run the suppressIT software on your own premises – to read more about this, click here.
