matchIT API Toolkits
Attaining an Accurate View of Your Customer
The matchIT API is your key component for unifying customer data. It can resolve a single data quality need, or be part of a larger data management project. The matchIT API is designed for deployment in both batch and real time processes.
Whether your data quality needs stem from Business Intelligence (BI), data warehousing, Customer Data Integration (CDI), direct marketing, or merging data residing across the company, the process will all start with the same requirement – an accurate view of customer data.
| Prevention/Lookup | Web Data Entry | Batch Cleansing | |
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The matchIT API (the core logic behind the matchIT Data Cleansing Suite) is divided in to three distinct developer toolkits. Each is designed to resolve a specific data quality requirement.
findIT Duplicate Prevention and Inquiry Toolkit
- real-time duplicate prevention
- 'fuzzy lookup' of individual and company names
- name splitting
- genderization and salutation generation
- intelligent casing and data standardization.
matchIT Batch Data Cleansing Toolkit
- identification of matching records for deduplication, merge/purge, etc.
- name splitting
- genderization and salutation generation
- intelligent casing and data standardization
- flagging poor quality data.
cleanseIT Web Data Entry Toolkit
- screening for garbage and incomplete data
- name splitting
- intelligent casing and data standardization
- genderization and salutation generation.
