Data Quality Overview
Gain a Single Accurate View of Each Customer
helpIT systems sole focus is Data Quality — from batch data cleansing and deduplication software, to software components which integrate into existing applications.
helpIT systems "fuzzy" matching algorithms are considered among the most powerful record linking algorithms available on the market for the detection of phonetic, miskeyed and abbreviated variations within poorly structured data. It overcomes human errors to highlight potential matches such as ‘Bill Dayton Jr.’ at CNN, and ‘Deighton, William Robert’ at Cable News Network, LP, even if address information is entered incorrectly.
We offer comprehensive products designed to accommodate a vast spectrum of business and departmental needs; such as marketing and mailing, database/CRM migration, data warehousing, call center and CRM data entry.
Deduplication / Record Linkage
Our proprietary fuzzy matching technology ensures you detect the greatest number of duplicate records possible. It goes beyond simple identical matches to find phonetic, miskeyed, and abbreviated variations of data – streamlining your database and improving your marketing efficiency.
Capture
With our advanced matching algorithms, you can increase the quality and accuracy of your data by eliminating duplicate contact entries and bad information at the point of entry.
Clean
Cleaning your data with our software ensures you are reaching out to the right customer at the right location. Additionally, you will reduce your marketing costs by eliminating mailings to duplicate records or records with invalid addresses.
Validate
Improve your retention and response rates by validating your customer records. Our software gives you the confidence that your database is up to date.
Enhance
Good customer relationships depend on good data. We improve your database by splitting and standardizing data, giving you an accurate and complete view of your customers.
Suppress
Our data suppression module removes the records of customer who do not want to be contacted – saving you money on postage costs and protecting your brand image.